Spotlight is an entirely new concept in sales support and account management. Combining current information derived from direct interviews with validated year-over-year and current quarter material spend, Spotlight is your best tool for opportunity identification and contact management.
What is Spotlight?
Tarnell constantly monitors and polls our database of over 10,000 processors to identify changes in behavior, in investment and in production. As an extension of this core function, Spotlight focuses specifically on processors whose year-over-year spend has increased as of the most recent fiscal quarter and, as a result, provides indications of current or prospective opportunity within that universe. Delivered on a weekly basis and comprising information gathered the same week, Spotlight comes in three different levels distinguished by the granularity of information and provides real-time insight into each subject company’s key contacts, operations, resin consumption, target markets and projections. For a sample of Spotlight out, showing our premium tier of content, click here.
See the first issue of Spotlight-on-Spotlight
Spotlight-on-Spotlight provides a summary of the insights gleaned from the topical focus that we include in the Spotlight output, as well as any other insight we believe may be valuable. The most recent topical focus was on the impact of increases in transportation and freight costs on processor business behavior. This issue of Spotlight-on-Spotlight includes a summary analysis of the collective feedback on these questions.
Take a look at a sample output, generated this past November, this sample is our premium level.
How Does Spotlight Work?
Each week, a dedicated team of inhouse analysts conducts direct interviews with a management representative from each subject company being targeted that week. The interview process generates the bulk of the insight that Spotlight delivers and focuses on contact verification, business orientation, and details of resin purchase quantities and categories. This is augmented, depending on level, by resin spend information and financial stability status drawn directly from proprietary Tarnell data. The result is detailed and immediate insight into the extent and orientation of resin spend growth for each subject company – the most comprehensive and contemporaneous indicator of opportunity available.
How Can I Use Spotlight?
By highlighting and quantifying opportunity, and identifying key contacts, Spotlight can help prioritize and focus sales resources, as well as augment existing account management practices. For brokers and resellers, the information highlights sourcing and brokering opportunities.
Spotlight is delivered in Excel format so it’s easy and convenient to integrate with your own database or sales support tools, or to apply your own analytical or statistical software.
How Can I Get Spotlight?
Choose from 3 different levels of delivery detail providing progressively more granular insight:
All subscriptions are for one full year, payable in advance. Content is delivered weekly in Excel format via email. Output quantities may vary week to week. Annual guaranteed delivery provides information on a minimum of 1,250 individual companies. Subject companies change each week but are the same for each level.
For more information, call (401) 421-5800 ext. 411 or email firstname.lastname@example.org.