Tarnell’s newest offering in sales support and account management, Spotlight details current information derived from interviews, combined with validated year-over-year and current quarter material spending. Spotlight is your best tool for identification of new opportunities and contact management.
What is Spotlight?
Tarnell constantly monitors and interviews plastic processors in our North American database of over 10,000 companies to identify changes in operations, plant investment and manufacturing. Delivered on a weekly basis, Spotlight contains information gathered the same week providing real-time insight into each processor’s key contacts, operations, resin consumption, markets, and forecasts.
How is Spotlight Data Collected?
Each week, a team of inhouse analysts conduct interviews with a management representative from subject company. The interview process generates the bulk of the insight that Spotlight delivers and focuses on contact verification, business orientation, and details of resin purchasing quantities and resin categories. Augmented with resin spend and stability insight, Spotlight provides immediate information as-to the orientation of resin spending for each company, delivering the most comprehensive and contemporary indicator of opportunity available.
How Can I Use Spotlight?
By highlighting and quantifying opportunity, and identifying key contacts, Spotlight can help prioritize and focus sales resources, as well as augment existing account management practices. For brokers and resellers, the information highlights sourcing and brokering opportunities.
How is Spotlight Delivered?
Spotlight is delivered in an Excel format, so it is easy and convenient to integrate with your own database or sales support tools, or to apply your own analytical or statistical software. When imported into an Access database the content can be easily aggregated for filtering for email and marketing campaign.
Spotlight Versions
Spotlight including all US and Canadian processors
Processor – Injection Molders / Extruders & Compounders / Blow Molders
Material – Olefins/ Styrenics / Engineering TP / Colors / Elastomers / Vinyls / Additives
Geographic – Canadian
Archived Spotlight data available – call for pricing
*Pricing reflects annual subscription, renewed automatically. Six-month subscriptions available, call for pricing. Spotlight is delivered weekly in an Excel format via email. Output quantities may vary week to week.
For more information, call (401) 421-5800 ext. 448 or email clientservices@tarnell.com.