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Tarnell Company

Sales & Marketing Tools

Our sales & marketing-oriented products and services are designed to monitor marketplace activity, identify prospect accounts and to manage customer relationships.  Reports are available for purchase at multiple levels of membership as well as several price points.

Tarnell Resume

The Resume is the definitive financial and operational report on all North American resin buyers, striving to define and explore the role of the subject company in the plastics industry by analyzing its financial condition, operations, buying and selling habits, management and ownership structures, as well as related companies.

  • Ownership info
  • Financial info
  • Management structure & key personnel
  • Assets
  • Materials
  • Major customers and competitors

Credit & Sales Essentials

The CASE Study is a concise summary of a subject’s operations, business standing, and purchasing tendencies.

  • Identifies key financial and operational management
  • Shows comparative business stability
  • Highlights key financial stability facts, i.e. sales and net worth disclosure, and summarizes recent purchasing and payment activity.
  • Provides pre-qualified sales leads by summarizing materials and additives regularly purchased, as well as machinery assets and end-markets served.
  • Graphic representations of business standing and stability
  • End markets, items manufactured, and distribution

Spotlight – Tarnell’s Market Opportunity Indicator

Spotlight is an entirely new concept in sales support and account management, combining current information derived from direct interviews with validated year-over-year and current quarter material spend.  Delivered on a weekly basis, Spotlight comes in three different levels distinguished by the granularity of information, and provides real-time insight into each subject company’s key contacts, operations, resin consumption, target markets and projections.

 

Sales Momentum Reports

These reports track and show your share of the total sales flowing through your supply chain to your accounts, indicating annual or semi-annual gain or loss.

 

Account & Market Share Reports

Our SOAR (Supplier Opportunity Analysis Reports) product delivers a 12-month rolling and quarterly total of all purchasing by all resin processors and buyers, as defined by our customers in relevant supply channels.  These reports provide supplier type counts in each reporting period and the critical credit performance indicators to identify the level of account risk and growth opportunity for each customer.

 

Pre-qualified Sales Leads

Combining the accuracy of real-time spending by, and credit worthiness of, processors in the plastics supply channels with our interview-sourced information about their operations produces a highly qualified list of prospects accessible, and downloadable, through our customer portal.

 

News Alerts

Tarnell Company’s in-house business analysts conduct hundreds of phone interviews with key management contacts at North American resin buyers per week. These interviews, along with constant montoring of traditional and industry trade publications, allows us to pass news along to you, as discovered.  Tarnell’s News Alert Service reports recent events that have, or will affect the liquidity, management, asset structure, sales potential, and general financial status of resin buying accounts.  News Alerts are delivered instantly, via email, and are archived in your personalized Web Report Ordering System (WROS) for your convenience.

 

Available as a stand-alone service, or in concert with other Tarnell reports & services.

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